For the 2023 chfaNOW East Trade Show in Toronto, I created these designs for the Cannanda company. The goal was to build off the last year’s success with their “Better than CBD” slogan, and update it into a fresh, clean new look.

For the back wall of the booth, I put the slogan in the largest size possible, and added lifestyle photos in bubbles to balance the design, and allow the customers to see themselves in the brand.

I created a pull-up banner featuring every product the company sells, as well as their USP: improving your pain, sleep and anxiety.

I also created letter-sized additional information pages, which we printed on foam core with stands to sit at the customer’s eye level. This allowed customers to pick up and engage with the details of how the CB2 products work, and get an understanding of the science behind it.

I created a custom diagram of a human’s endocannabinoid system, allowing customers to see all the places the CB2 receptors can be activated in their bodies. We also included a chart comparing CB2 to CBD products, showcasing the unique benefits of Cannanda products. And finally, a page showing the four different ways to use the products, with helpful images to illustrate them.

Created an entirely new design system for a local honey and bee product company. Designed new packaging for the whole line of flavoured honeys, and all other products.

Produced a website, table toppers, price sheets, wholesale sell sheet, banners and more.

With the team at RC Design, we created a set of tour books for Royal Irish Tours, illustrating all their Ireland, Scotland, England and Wales tours.

For these nearly 100 page tour books, we created layout designs that were able to accommodate different amounts of content, feature stunning imagery, and organize the information in a way that is easily digestable by the reader.

Harbour is a new magazine geared towards young Canadian sailors. It introduces a different viewpoint on the sailing world, combining stories, informative articles, and news about racing and sailboats around the world. 

This project was completed while working at RC Design as a Junior Designer in collaboration with other team members.

To help promote the grand opening of the new Market & Co. experience at Upper Canada Mall, we created environmental design for the entrances, elevators and escalators inside the mall.

Incorporating the gorgeous photography, rich colour palette, clean typography and food illustrations, we created designs cohesive with the marketing campaign, but on a larger scale. Working on such large pieces, and understanding how these designs would work in the physical space was a new challenge for me. Site visits and design mockups helped us to get context for the work.

A new website for a premiere fine dining Italian restaurant and wine bar with locations in Aurora and Newmarket. We coordinated the launch of the new website with the opening of their new Riverwalk Commons location.

This clean website features delicious food and environmental images, food and wine menus, including a sortable table, and a contact form to make a reservation. There is a splash page with links to two different sites, for the two Joia locations. This is indicated as you navigate through subtle colour changes and a toggle at the top of each page.

This project was completed while working at RC Design as a Junior Designer in collaboration with other team members.

An annual report for Community Living Central York, showcasing the work they have done over the part year, the progress of the new building, statistics and success stories.

This project was completed while working at RC Design as a Junior Designer in collaboration with other team members.

Print and digital collateral done for the Grand Opening of Market & Co., completed while working at RC Design as a Junior Designer in collaboration with other team members.

For the opening of Market & Co., a new food market located in Upper Canada Mall in Newmarket, we worked with the Oxford Properties team to create a marketing campaign. Each piece was designed to work in the fun and clean brand, using elegant food illustrations and clean type, along with beautiful photography and a bright colour palette. We worked to make a memorable and cohesive marketing campaign that would create an experience for the customers of this new market!

A new identity created for the Town of Georgina, a small community just north of Toronto. The new logo blends a custom letter G with shapes that represent the culture and recreation of the town; fishing, sailing, and a feather to represent the Aboriginal community. The identity was applied to a wide range of media, from stationary and employee identification to library cards, safety manuals, signage, and a new town website. 

Magna Hoedown is the largest annual fundraising event in York Region, raising money for charities, non-profits and community groups. I had the opportunity to work on their marketing campaign for several years, and this is a selection of the work we did in 2018.

The campaign takes inspiration from old country-western posters using a barn-board accents, stamp textures, scalloped corners, and a bold colour scheme.

Print and digital collateral done for the Grand Opening of Market & Co., completed while working at RC Design as a Junior Designer in collaboration with other team members.

A selection of applications of the design system for the 2015 Men's CIS Soccer Championship, held at and won by York University. 

Once my team decided on a set of design elements for this system, including fonts, colours, backgrounds and frames, I was responsible for applying this system to a huge variety of content. From simple posters of the players to social media posts, signage of all scales to go around our campus, advertisements in publications and public transit, and booklets for the audience of the soccer tournament. 

The design system posed many restrictions on the design of each application, but also kept the whole thing cohesive, allowing staff and students living, working and learning on campus to experience many different elements throughout the weeks leading up to the tournament and understand them as a system.